Adrienne has one goal: to revolutionise the way business manages their financial markets exposures whether they be currency, interest rate or commodity related. Through her venture, Interfinanz, she is confident this goal will succeed.
As Managing Director and Founder of Interfinanz, Adrienne’s desire is to work with business owners to ensure that their financial market exposures are a source of support for business activities rather than a cause of ongoing risk and anxiety.
Central to the Interfinanz methodology is a desire to optimise business value and Adrienne brings a determination to change generally accepted risk management practices and empower business owners to view financial markets as a source of business confidence rather than business risk.
After receiving a Bachelor of Commerce degree from the University of Melbourne, and following a 15 year career working with large listed corporations while employed by some of the world’s most prestigious financial institutions, Adrienne developed the first versions of her methodology designed to both protect clients and help them benefit from market fluctuations.
Although many of these 15 years focussed on currency risk management, Adrienne also spent a number of years working with these corporations in the management of their interest rate risk and in 1998 was voted no. 7 in the BRW national survey of interest rate advisors. In this capacity, she uses a similar methodology to ensure protection with the possibility of profiting from fluctuating interest rates.
Following the introduction of new regulations that frustrated the delivery of her platform to her listed client base, Adrienne identified an opportunity to provide this same risk management framework to the SME market. She then set about obtaining a financial services licence and established Interfinanz to direct the delivery of the model.
Driven by passion and a desire to see her clients succeed, Adrienne has spent many years refining and testing the model so that it is now sufficiently generic for all risk management applications but able to be easily tailored to suit the specific requirements of each client and their business environment and practices.
Adrienne’s unwavering energy and enthusiasm for Interfinanz’s approach comes from a deep-seated belief that Interfinanz will challenge the way risk management is undertaken, shifting the balance of knowledge and control back to business owners.